Put yourself in a shopper’s position. When you pick up a product to take a closer look, do you notice the packaging? If it really stands out, maybe. But even when you aren’t actively examining it, this small detail can impact your choices. Here’s the bottom line: not all packaging design projects in Portland, OR, deliver the same results.
That’s because even subtle differences say a lot more than you might think about the product inside -- and the company behind it. Say you’re looking for a sturdy set of tools, for example. If you grab one off a shelf and it’s encased in cheap, flimsy packaging, you probably won’t get the subconscious impression that the tools are all that durable -- even if you never touch the items themselves. When you think about your own product, these small choices in packaging really do matter.
That’s because even subtle differences say a lot more than you might think about the product inside -- and the company behind it. Say you’re looking for a sturdy set of tools, for example. If you grab one off a shelf and it’s encased in cheap, flimsy packaging, you probably won’t get the subconscious impression that the tools are all that durable -- even if you never touch the items themselves. When you think about your own product, these small choices in packaging really do matter.